Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF)

The Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF) is a non-statutory advisory panel appointed by the Australian Government in 1992 to monitor compliance with, and advise the Government on the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement).

The APMAIF’s Terms of Reference are to:

  • receive and investigate complaints regarding the marketing in Australia of infant formulas;
  • act as a liaison point for issues relating to the marketing in Australia of infant formulas;
  • develop guidelines on the interpretation and application of the MAIF Agreement; and
  • provide advice to the Australian Government Minister for Health and Ageing, on the operation of the Agreement.

The Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF) is currently managed by the Healthy Living Branch of the Department of Health and Ageing.

For information about the complaints management process or how to make a complaint click here.